Design thinking is fun. And leads to new ideas and measures in political communication and in the political self-image of your company:
- Political design thinking can define the target groups of your political communication in a modern way: In the digital age, stakeholders are no longer limited to the well-rehearsed circle of politics and administration. Digital media and their opportunities for transparency and exchange also make thematically interested people your stakeholders, provided that they, as influencers or networkers, have reach and thus can (can) influence political processes.
- The topics of political communication are also becoming more complex: skills shortages, digitization, sustainable value creation, diesel, coal. Basic questions from extended stakeholder circles or social media echo rooms require answers from manufacturing companies and business associations.
Companies and associations should examine and redefine the question of their political participation
Because expanded stakeholder groups politicize classic consumer issues and carry them into the political arena. Thanks to digitization, people know more and are better informed. You want to discuss questions and suggestions directly with manufacturers or stakeholders and are looking for ways to help shape political processes.
This is why companies and associations now have expanded communication options in the political and media environment. You can ventilate topics in new stakeholder circles and thus work on your political-media brand. But they can also position themselves as responsible actors and play topics that affect their added value in the overall social context and make suggestions for solutions.
Of course, this also increases the chances of growth. Because the new opportunities for interaction expand the political framework of the economy. New, especially digital, political dialogue formats are also effective means for your lobbying and open up new ways for you to steer your issues into the political arena.
The practical implementation shows that modern political participation is particularly effective through digital communication and ensures visibility. The fundamental questions of your willingness to participate in modern politics through digital media and networks are new territory that can be entered and explored more easily in our workshops.
Social media are ideal channels for political interaction. If you can master them …
In #Berlin everyone tweets: short messages for “everything and everyone”. Only: who listens and what is achieved?
“The most important application network” supports employer branding and brings coverage: Companies also use “work” to play their lobbying topics on key issues relating to their products and services. They also?
Everyone over 40 is there: individual and institutional communities on ecology, social issues, equality, inclusion, economic growth. Politically usable?
The “most important commercial network” unites the top 10,000: But how do you get in touch with them? And how does a contact become an effective interaction?
Colorful world of images: Every kid’s favorite microblog. Even some associations are already there. Can politics be visualized interactively?
The instant messaging service is also becoming more important in political work. Do you see possible uses? Or are there “concerns” and “reservations” again?
Conclusion: Companies and associations without digital public affairs are toothless tigers
Association communication must be digital in the digital age. We practice the “how” of digital political communication with you in our design thinking workshops.
- Stakeholder management: As voters, consumers are political stakeholders and rely on transparent, interactive communication. In our workshops you focus on the customer and recognize your old and new target groups from new perspectives. You will explore new ways of contact and interaction. They recognize needs and derive measures from them.
- Associations, in particular, have to change from being a “federation machine” to becoming a point of contact. Companies should also see social media as a route to customers and stakeholders and not as digital press and public relations work. Because despite all digitality, target groups and stakeholders are people with emotions and not amorphous data sets in Excel format.
- You are not spreading news via the press department, as before, but playing your topics in a more complex and dialogue-oriented manner. As in modern newsrooms, you communicate on different channels and interact with various target groups on your topics
In our Political Design Thinking formats, you will experience case studies from classic lobby fields such as energy and consumer goods. We show you the efficiency of digital political communication and the relevance of political participation for the future success of your company.